Youth and Next Gen
What is happening with the people coming up next.
What Gen Z Knows About Money That Millennials Missed
Gen Z is starting Roth IRAs four years earlier, running honest rent versus buy math, and talking salaries publicly. Five moves the cohort...
The First Job Skill Schools Refuse To Teach
The skill almost no high school graduate has at their first job is the ability to read a paycheck. Schools have known about the gap for...
What Teens Lose by Turning 18 Without Money Skills
Most teens reach adulthood having never managed real money. The gap shapes the first decade of their adult lives, and closing it is simpler...
Why Are Teens Spending Less Time With Friends?
Teenagers see their friends in person far less than teens did a generation ago. The reasons are not what most parents assume.
Why Do So Many Teens Quit Their First Job in 90 Days?
A large share of young workers leave their first job within three months. The reasons say more about the workplace than the worker.
What Gen Alpha Actually Spends Money On in 2026
The list looks nothing like millennial spending at the same age. Some categories are gone. Others are new. Parents are usually a category...
What Gen Alpha Group Chats Actually Look Like
Gen Alpha is the first generation that has never known social media without group chats as the primary communication mode. The patterns...