Content Creation
The craft and economics of working in the creator economy.
Posting Less Is the New Posting Daily
The algorithm shifted in 2024. I post three times a week now and reach more people than when I posted daily. The math has flipped.
Your YouTube Channel Has 6 Months Before AI Search Buries It
AI-powered search is fundamentally restructuring how YouTube content gets discovered. Creators have a narrow window to adapt before the...
You Won't Believe How Much Twitter Replies Drive Reach in 2026
Twitter's 2026 algorithm changes have shifted reach from posts to replies. Reply quality is now the single largest variable in account...
Posting Every Day Is Killing Your Content. Here's Why.
Creators posting 2 to 3 times a week have engagement rates 4 to 7 times higher than daily posters. The math on consistency has flipped, and...
YouTube Shorts Revenue Split Changed in May and Creators Who Move First Will Capture the Window
YouTube quietly raised the Shorts ad revenue share to 55 percent of attributed plays in May, matching long form. Most creators have not...
YouTube Just Crossed One Billion Monthly Podcast Viewers and Audio-Only Might Never Catch Up
YouTube has surpassed one billion monthly podcast viewers, 71 percent of podcasters now use video, and the platform accounts for 33 percent...
Gen Z Is Not Getting News From Journalists. They Are Getting It From Creators Who Happen to Cover News.
A new report from Nieman Reports documents how creator-journalists using vertical video are reaching audiences that legacy media has...
Going Video Is Not Optional for Podcasters Anymore. This Is What It Actually Costs to Do It Right.
YouTube crossed 100 million monthly podcast listeners and now rewards video content algorithmically. Podcasters who have avoided the camera...
Brands Are Walking Away From Follower Counts. Expertise-Based Influence Is Winning in 2026.
CreatorIQ and WPP data confirm what many creators already suspected: follower count is no longer a reliable predictor of brand campaign...