Social Media Trends and Internet Culture
Platforms, creators, and what the feed is doing this week.
69% of Content Is Shared in Places You Cannot Track. Here Is What That Means.
Dark social, the content shared through DMs, private groups, and email threads, makes up nearly 70% of all online sharing. Your analytics...
The Public Feed Is Dead: Why Micro-Communities Are Replacing Social Media's Open Timeline
People are tired of algorithms and noise. Discord servers, Reddit communities, Instagram Broadcast Channels, and niche Substack newsletters...
Pew Just Published Its Biggest Teen Social Media Study in Years and the Findings Are Complicated
A new Pew Research study surveying nearly 1,500 teens finds that most use TikTok, Instagram, and Snapchat primarily for entertainment, but...
Creator Economy Ad Spend Hits $37 Billion. The Winners Are Not Who You Think.
Celebrity endorsements are losing ground to creators with under 500,000 followers. The math behind this shift is changing how brands...
People Are Quietly Leaving Public Social Media and Moving Somewhere You Cannot Track
The retreat from public social media to private group chats, Discord servers, and intimate communities is not a trend piece. It is a...
Creators Are Done Pretending the Algorithm Is Fair. The Push for Transparency Is Growing.
From TikTok shadow banning debates to YouTube's suppression claims, creators across platforms are demanding answers about how the algorithm...
Gen Z Has Replaced Google With TikTok and Instagram. Here Is What That Shift Means for Creators.
Forty percent of Gen Z now uses TikTok as their primary search engine for everyday questions. Creators who understand the difference...
De-Influencing Is Not a Trend. It Is a Reckoning.
Creators are building audiences by telling people what not to buy. Brands are scrambling. And the era of aspirational consumption content...
Going Viral Doesn't Mean What It Used to. Here's What Actually Works Now.
The creators building durable audiences in 2026 are not the ones chasing the algorithm. They are the ones who stopped trying to go viral...
States Are Forcing Social Media to Verify Your Kid's Age. The Tech Isn't Ready and Neither Are the Platforms.
More than ten states have passed laws requiring parental consent before minors under 16 can use social media. The implementation is a mess,...
TikTok and Cameo Launch Personalized Video Partnership in April 2026
Creators in the US can now offer personalized Cameo videos directly inside TikTok. The April rollout is one of the larger creator economy...
LinkedIn Is Quietly Becoming an Entertainment Platform and the Shift Is Making Everyone Rethink How They Post
The professional network is posting engagement numbers that look like TikTok. Creators are noticing, brands are shifting budgets, and the...
Failure Content Is Beating Success Content on Every Platform and Here Is Why
The most-shared videos and posts in 2026 are not highlight reels. They are honest accounts of what went wrong. Audiences have developed a...