At 28, Zintrise Altovise Luntz was running a six-figure nonprofit in computer technology with more than 40 employees. From the outside it looked like the definition of success. From the inside, something was off. She had built something impactful. She just had not built something that felt like her. That tension, between external achievement and internal alignment, became the question that changed everything.
Luntz is the Founder and CEO of Maison Zintrise Altovise, a Nashville-based creative house operating at the intersection of luxury design, brand strategy, and lifestyle consulting. She is also a fashion and shoe designer, author, speaker, and podcaster. Her work is anchored in a philosophy she calls "The Luxurious Life," a framework built around aligned living, elevated presence, and what she describes as luxury leadership. Before any of this took its current shape, she was a 23-year-old founder building community impact in tech. A life-threatening health crisis in her late twenties forced her to stop, slow down, and ask harder questions about what she was actually building and for whom.
On any given day, Luntz might be advising a founder on how to refine their brand and attract higher-level opportunities, designing or sourcing pieces that support how a client wants to be seen, or helping someone bring more intentionality into their environment and routines. The work looks like design or consulting on the surface. What it actually is positioning. She helps people create lives and brands that communicate value before a word is spoken and that feel clear and intentional rather than assembled and approximate. The common thread across every engagement is alignment. Not aesthetics. Not optics. Alignment.
The nonprofit was the first chapter. A health crisis forced the pause that made the second chapter possible. After slowing down, Luntz stepped into design and creation from a place she had not operated from before: intention. That shift, from building what worked to building what was true, changed the nature of the work entirely. What had been a career became a calling.
The design and branding world, Luntz argues, is widely misunderstood. Most people treat it as an aesthetics conversation. Does this look good? She thinks that is the wrong question entirely. The right question is whether something aligns with who you are and where you are going. When alignment is missing, even beautiful things create confusion. When alignment is present, she says, things create clarity, access, and opportunity. What most people call luxury is really just visibility. True luxury, in her framework, is discernment. The ability to choose well, edit with intention, and build a life that actually supports you.
Luntz does not separate her faith from her work. It shapes the pace she keeps, the decisions she makes, and the standard she holds herself to. She describes her work as requiring a particular kind of trust. Trust in the process, in the timing, and in the belief that what she is building is rooted in something deeper than visibility or revenue alone. That orientation keeps everything, as she puts it, aligned.
The next three years for Luntz are about expansion that still feels like peace. She is focused on growing Maison Zintrise Altovise into a globally recognized creative house where products, consulting, and experiences work together seamlessly. Revenue growth and audience expansion are part of the vision, but not at the cost of the alignment the entire practice is built on. She is not interested in building something that requires her to disconnect from how she wants to live. What looks effortless in Zintrise Altovise Luntz's world is, as she will tell you, deeply considered. That is the point.